A Decade of Excellence: The 10th POS Industry CEO Roundtable Summit Comes Together to Forge the Future

Xi'an, August 7, 2025 — The 10th POS Industry CEO Roundtable Summit, co-hosted by Intel China and Shenzhen GIFA Industrial Control Co., LTD, was successfully held in Xi'an. The summit gathered industry leaders, experts, and entrepreneurs to discuss the future of smart retail, address industry challenges, and explore new growth opportunities.

Keynote Speeches and Industry Insights

The summit opened with a welcome speech by Mr. Li Hongming, Chairman of GIFA Industrial, who emphasized the POS industry’s critical moment amid technological advancements and market transformations. He highlighted the summit’s goal to facilitate discussions on cutting-edge technologies, market strategies, and industry collaboration, all aimed at driving high-quality growth in the POS sector.

Intel’s Mr. Li Xuan, Manager of the HEC Sales Department, Intel China IoT and Channel Data Center Division, expressed his strong confidence in the future development of the POS industry. He emphasized that Intel will always stand shoulder to shoulder with industry partners, injecting continuous vitality into the smart retail sector through cutting-edge technologies and innovative solutions.

Mr. Peng Jianzhen, President of CCFA, delivered a keynote on global retail market trends, emphasizing the importance of AI-driven transformations in retail, particularly in inventory management, customer experience personalization, and cross-channel integration.

Industry Leaders and Experts Share Insights

During the summit, various industry leaders and experts presented dynamic insights on key topics such as retail digital transformation and technological innovation, exploring the latest trends and future directions for the industry.

Roundtable Discussions and Industry Collaboration

The event also featured roundtable discussions on critical issues such as building resilient POS supply chains and overcoming globalization challenges for Chinese POS brands. Participants explored the role of collaboration and strategic innovation in overcoming current market complexities.

Looking Ahead: Collaborative Growth and New Opportunities

As the summit concluded, the theme "Go fast alone, go far together" resonated deeply. In today’s wave of digital transformation, open collaboration and collective progress are key to achieving long-term, mutually beneficial growth. GIFA Industrial, as an active participant in this summit, will continue to strengthen its core industrial control capabilities, foster innovation in payment terminals, and collaborate with partners across the supply chain to drive high-quality development within the POS industry. Together, we will build a new digital ecosystem for the future.

Although the summit has ended, the journey continues. We look forward to the next event, where we will come together again to chart a new course and create even greater success.